Arizent provides business information solutions that advance professional services communities through powerful content and meaningful connections.Visit Website
Our Strategy for Arizent
Observer Capital saw that the information industry was transforming as new technology disrupted legacy business models. Arizent (then doing business as SourceMedia) owned premium brands in leading market positions in attractive financial and professional servics communities with significant barriers to entry.
Observer Capital acquired SourceMedia in August 2014, redefining the company's strategy to build a leading digital business information services platform, upgrading technology systems and processes, and recruiting a new best-in-class management team to execute on the long-term growth plan.
Observer Capital has partnered with Arizent's executive leadership to streamline the company's product portfolio, optimize sales processes, and improve operating efficiences, better positioning the company to advance the professional communities of the future.